How To Grow Your Instagram Followers Organically in 2024

As businesses of all sizes attempt to leverage digital marketing and grow their online presence in the new decade, Instagram remains one of the greatest opportunities to increase engagement and boost brand visibility. It’s a highly effective tool for connecting with customers on a more personal level, as well as driving sales through ads.

Image source:

Nevertheless, with so much competition vying for attention among users’ feeds, it can be difficult to capture an audience organically. If you’re looking to gain followers without spending monetary resources on paid advertisement campaigns or influencers often used by brands large and small alike, this article is your guide! Learn how to successfully grow your follower base using seven easy steps tailored towards organic growth on Instagram in 2024.

Step 1 – Know your Audience

Before you start implementing any tactics for Instagram Followers Growth, it’s important to understand who your target audience is. Think about who would be interested in your brand and what type of content they are most likely to engage with. This will help you create content that resonates with them and attract the right followers.

One way to gain insights into your audience is by using Instagram Insights or other third-party analytics tools to understand your followers’ demographics and behavior. You can also conduct surveys or polls to get a better understanding of their interests, preferences, and pain points. This information will be crucial in tailoring your content and optimizing it for maximum engagement from your audience.

Step 2 – Create Quality Content

Consistently posting high-quality content that provides value to your audience is key to growing your follower base organically on Instagram. Users are more likely to follow a brand that offers unique and valuable content rather than one that constantly promotes products or services.

According to a top digital marketing agency – when creating content, always keep your target audience in mind. Use high-resolution images, videos, and graphics that align with their interests and preferences. Use hashtags strategically to increase the reach of your posts and ensure they are relevant to your brand and content.

Step 3 – Engage with Others

According to Rize Organic Instagram Growth Service, engagement is a crucial element in growing your Instagram followers organically. This means actively interacting with other users’ content by liking, commenting, and sharing their posts. By doing so, you increase the chances of them checking out your profile and potentially following you back.

You can also engage with your followers by responding to their comments and messages, showing that you value them and their engagement. This will create a sense of community around your brand, making users more likely to stick around and refer others to your page.

Step 4 – Collaborate with Other Brands

Collaborating with other brands or influencers in your industry is an effective way to tap into their followers and gain exposure for your own brand. Partnering with brands or influencers who have a similar target audience as yours can help you reach potential followers who may be interested in your content.

When collaborating, make sure the partnership is natural and aligns with your brand values. This will ensure that the partnership feels genuine and resonates with both audiences, leading to a higher chance of gaining new followers.

Step 5 – Utilize Instagram Stories

Instagram Stories have become an increasingly popular way for businesses to engage with their audience and showcase their brand. By using features such as polls, quizzes, countdowns, and question boxes, you can create interactive content that keeps your followers engaged and interested in your brand.

Stories also appear at the top of users’ feeds, making it more likely for your content to be seen. Use relevant hashtags and location tags in your stories to increase its reach and attract potential followers.

Step 6 – Use Instagram Reels

With the success of TikTok, Instagram has also introduced a new feature called Reels. These are short-form video clips that allow you to showcase your brand’s personality and creativity. Reels have the potential to go viral on the platform, reaching a wider audience and gaining new followers.

To effectively use Reels for organic growth, create entertaining, informative, or inspiring content that resonates with your target audience. Use trending music or popular challenges to increase the likelihood of your Reels being discovered by new users.

Step 7 – Run Instagram Contests

Hosting a contest on Instagram is an effective way to increase engagement and attract new followers. You can ask users to follow your page, like and comment on the post, and tag their friends for a chance to win a prize.

Contests not only generate excitement among your current followers but also encourage them to share your content with their own followers, potentially leading to more exposure and new followers for your brand. Just make sure the prize is relevant to your audience and aligns with your brand.


Growing your Instagram followers organically may take time and effort, but it can be a rewarding strategy in the long run. By understanding your audience, creating quality content, engaging with others, collaborating with other brands, utilizing Instagram features, and hosting contests, you can successfully attract new followers without spending money on paid advertisements.

Remember to stay true to your brand identity and consistently provide value to your audience to keep them engaged and loyal. Follow these steps in 2024 and watch your follower base grow organically on Instagram! So why wait? Start implementing these tactics now and see the results for yourself.

In today’s digital age, having a strong presence on social media is crucial for businesses to thrive. With over one billion active users, Instagram has become one of the most popular platforms for brands to connect with their audience and promote their products or services.